Plunging for Pink is an event of the "Paint the Town Pink Festival" in Austin, MN. This polar plunge event was started as a way to raise funds for breast cancer research, while creating a fun and creative winter activity that is wildly entertaining! Over the course of the past seven years, the participants of this event have combined to raise more than $500,000 towards breast cancer research! Participants of the plunge are asked to raise a minimum donation amount of $50 in order to plunge into the frigid waters of icy East Side Lake. You can jump as a team, or jump as an individual. The idea is to raise as much money as possible in order to find a cure for breast cancer; to honor or tribute the loved ones we know affected by breast cancer; and to have fun supporting this enormous cause!
While plungers are raising money for a worthy cause, we encourage participants and spectators to be as festive as possible. Be prepared for a fun envinroment with plenty of pink, music, and fun! Our previous experience has shown that the more action the better, and we schedule our teams and individuals to get through their plunge quickly, ensuring non-stop fun and action!